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How to position yourself on social media and how to stand out from the competition when you are a small structure or when you are starting from scratch? Most leaders adhere to the implementation of a social media strategy or the creation of social profiles. However, it is often difficult for them to take the plunge, due to a lack of resources, time or knowledge on the subject. Any business can benefit from social media, starting from a few simple rules… 1. Identify your targets and objectives it is essential to clearly identify your targets and define your objectives, because Japan Phone Number List are not an end in themselves, but tools at the service of a digital strategy. There is no point in being everywhere except to waste your time and energy. It is rather a question of initially focusing on the relevant levers for your activity and expressing yourself in legitimate territories (frame of expression of the brand). Trainer training first define your objective: increase your notoriety, develop your visibility, recruit, prospect, sell...?

The tools will be needed accordingly. What are your positioning, your values ​​and your brand identity? Where to find your target on the web? How to capture qualified traffic? The choice of media will flow from the answers to all these questions. Once this reflection is done, you can focus on the next steps to develop your online visibility, build Japan Phone Number List, engage and build lasting loyalty. 2. Choose your social media professionals most often refer to facebook when it comes to social media. However, if the platform continues to be on the top of the podium, in practice, the fact remains that its adoption by professionals is not necessarily the most sensible solution. Facebook is a local network rather based on affect, emotion and sharing. Is it the most relevant tool in btob? Not necessarily. All dimensions of the company must be considered to select the right channels a priori : btob or btoc activity, sector of activity, target population (age group, gender, lifestyle, appetite for technology, etc.).

Ideal tool in btob, linkedin will allow to convey personal or brand values, to promote an image, to exchange, to prospect and to widen its network or to recruit talents. The twitter medium is ideal for talking about your activity, obtaining information, monitoring or detecting influencers. Avoid dispersing yourself if you have neither the time nor the resources, Japan Phone Number List you risk damaging your image more than enhancing it. Creating a facebook page so as not to animate it afterwards is a waste of time. Do you manufacture or sell decorative items? Pinterest and facebook will help you glorify your products and create proximity with your audience. Take advantage of the impact of images (widely shared on the networks) to increase your popularity and generate conversions. Note that instagram and pinterest (image networks) are gaining momentum in the galaxy of social media and therefore multiply your chances of reaching your audience.

Some sectors such as catering or tourism will have an interest in turning to social media based on geolocation. 3. Define your social profile maybe you're personally active on facebook and enjoy posting a new profile picture every day? It is different with a business page. Don't forget that it counts as an asset of your professional digital identity and that it is Japan Phone Number List basis of your e-reputation. So it's not about mixing genres, being wacky or inconsistent. On each medium, determine the same cover image and the same profile image (formats specific to each platform) and modify the cover image from time to time during events or special operations (sales, participation in a trade show, presence at a forum…). Fill in the details of your activity: address, telephone, website… tip : on your facebook page, you can integrate a twitter tab for an instant overview of your news feed on the platform.

You can also insert youtube videos that will be directly viewable from the facebook timeline. Then stick to respecting an editorial line and a regularity of content. 4. Build communities from real communities you never start from scratch when you create your Japan Phone Number List accounts: customers, partners and employees are all potential fans and subscribers on the networks. Let them know, during appointments or meetings, on the phone or in your letters, that you are now present on the web! Find them on the web and invite them to join your groups and pages! One thing leading to another, your circles will thus widen: the members of your primary communities, by interacting with you on the web, will distribute your profiles / pages and posts to their own communities and so on… snowball effect , virality operates as a lever for growth. 5. Identify communities expanding your communities will then lead to identifying opportunities and diversifying your contacts.