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What is guerrilla marketing Written in Marketing by Marisa Casasola There are no comments 10 minute read In 1984 the book Guerrilla Marketing ( Guerrilla Marketing ) by Jay Conrad Levinson was published. In said book, the renowned guru told us about certain marketing strategies that, in a certain way, reminded him of those typical of the guerrillas. Yes, you read that right: guerrillas, those military groups that are few in number and with hardly any resources that.

Nevertheless are capable of giving much stronger armies and enemies a lot of problems. So, if you like, we're going to have a little war. Content theme menu What is guerrilla marketing? Guerrilla marketing is one that, with few resources and through whatsapp number list unconventional methods, but using a lot of ingenuity and creativity, achieves a great impact on the target audience of a brand or business. How? Surprising and exciting him. It usually consists of specific actions that brands carry out with.

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The objectives of attracting people's attention, achieving a reaction on their part, fixing their memory and making it the same audience that spreads their messages. Now maybe you are thinking "ok, but I still don't understand what this type of marketing has to do with the guerrillas "... Well, I come and tell you that they have several things in common. They have little means Few men, few weapons and little or no technology in the case of the guerrillas.