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To survive and grow your business needs customers. To get customers, you need to promote your business. In the old days, it was a matter of deciding between a pamphlet, a brochure, a postcard or an ad in the local paper. But in today's digital world, the possibilities are endless (read: overwhelming). So if you're struggling to figure out the best ways to promote your business; or even what your options are, you are (a) not alone and (b) in the right place. In this post, I'm going to cover the 30 most effective ways to promote your business, regardless of whether you're on a budget, limited budget, or some wiggle room. We'll see how to spread the word about: Search engines (namely Google Search and Maps). Social media channels (including Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok and Pinterest). Online directory listings (there are more than you can imagine!

Promoting your business is critical if you want to stand out from your competitors and stand out to your customers, so let's start with the most popular channel: Google. How to promote your business on Google Using Google to promote your business is a no-brainer. Capturing over 90% market share, it is one of the best ways to get ahead of Whatsapp Number List consumers who are actively looking for solutions. These are the best ways to use Google to get your name out there: 1. Create and verify your Google business profile Your Google Business Profile (Google's term for your Google listing) is what allows your business to appear in Google Maps results, in the local section of Google Search results, and also - when someone types in the name and your business location – the right side Knowledge panel in search results.

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The key to using your business profile to promote your business is verifying ownership of your listing through your free Google My Business account . Once you have ownership, you can optimize your listing to appear higher in search results and for more relevant searches. Whether you're ranking on Google Maps or appearing in the Local Pack (as seen above) of regular results pages (this is very feasible), your business is basically promoting itself 24/7. Even better, you can publish posts directly to your Google listing, showing off compelling promotions to your audience at a time when they have high intent. To learn more about this free and effective method of promoting your business, visit 13 Google My Business Optimizations for 2020.